Notes from John Linwood's Keynote at the Belfast Media Festival 2010, filtered through my head, twice (once into my notebook, then from notebook to web), and annotated with my opinions. Starting with some "future altering initiatives"

• Digital Production
• Publishing the archive
• Interactive
• On Demand
• Web
• Cloud / Virtualisation
• Convergence
• Frictionless Technology
• Metadata
• 3D
• UGC
• Consumerisation
• Social Media
• HD
• Virtual Broadcasting

Interesting things in this list,

• consumerisation - technology at home is better than we have at work.
• Frictionless Technology - how easy is it right now to publish content on the web? It's not that easy if you work for the BBC (compared to the simplicity of pushing content to Twitter, Youtube, Flickr or Wordpress).
• Interactive - the Media is still stuck in a linear world, where broadcasting is the final step. The interactive world almost demands that broadcasting (i.e. publishing on the web) is the first step, and content is enhanced as people use it. We need to start thinking about interacting with our audience which demands that we produce/develop content as our audience consumes it.
• Shared Experiences with content are important. If we're all surfing the web and consuming content (be it text or video) via our connected devices like ipads, phones, laptops, then we lose the shared experience of sitting round the TV together. How can we provide opportunities to share experiences in the on-demand, off-schedule, mobile media world?
• The Engineers are in the ascendancy. When the BBC was formed in the 1920s, it was an engineering led organisation. With the rise in on-demand and the interactive media experience, the engineering role is becoming more important again. John quoted the mantra of needing not just technical people and creative people but of having technical Creative people and creative Technical people. I'm not that impressed with this statement, I don't think the two roles have ever been separate. I'd argue that in general, technical people are and always have been creative. I actually think the challenge is that with the rise of the web, it's not possible to move from producing content for TV & Radio to producing content for the Web without learning the technology. You can't just write content or produce a video clip any more. You need to have an understanding of just about everything that John listed, which means you probably need to be T-shaped. A broad general knowledge of the medium and a deep specific knowledge of your chosen subject.